Search Engine Optimisation (SEO)

Copywriting is the art of writing text for the purpose of advertising, marketing and good SEO (Search Engine Optimization).

Generally called copy, site copy combined with key phrasing, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines

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